I have a small collection of cash flow books, many I’ve been sent over the past couple years to read, review, and comment on. A couple are written by people you may be familiar with, but the majority are unknown sources – at least previously unknown to me.
Flipping through one book in particular the past couple days it struck me how much bad advice the author was extending to the reader. The title of the book and author aren’t important, I’m not interested in calling-out a person over what I believe is bad advice.
And it’s not the point of this post.
The point I’d like to make – and thought I’d like to share – is be cautious of the advice you take and act upon. Especially in tough economic times and uncertainty, the temptation to jump on guidance from an authority can be great. Most especially when facing a cash flow problem and feelings of pending doom.
Be sure to weigh all advice you get and make sure you think through the consequences of taking a recommended action. What may be great advice for one business can have devastating consequences for another.
For example: What prompted me to write this post is the advice in the aforementioned book to change the compensation plan of all sales people to commission-only – eliminating salary and in many cases benefits. The author’s rationale is saving money and changing a huge chunk of sales expense to a pay for performance plan whereby revenue offsets payroll. My problem with this advice is it’s never qualified by market, circumstance, complexity of offering, etc. And the advice is never balanced with potential consequences of making such a change – turnover, customer impact, account management, quality of employee, hiring challenges, acts of desperation in the sale force, etc.
My point in this post isn’t to challenge advice to change your sales team’s compensation plan. That’s a conversation for another day.
What I want you to take away from this post is awareness hard times can create an incredible sense of urgency to change and take immediate action. When faced with such urgency, be sure you think through all of your options and evaluate the possible and probable consequences of the action you take.
With all advice and opinion, we all need to weigh it carefully and make as informed a decision as humanly possible.
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Update #1: Here is a link to a post on why changing sales compensation plans to meet a cash flow challenge isn’t a good idea for most businesses.
Update #2: Here is great realted advice from Seth Godin on resisting the tempation to jump on get rich quick offers in bad times: If someone offers to sell you the secret system, don’t buy it. If you need to invest in a system before you use it, walk away. If you are promised big returns with no risk and little effort, you know the person is lying to you. Every time.